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  1. Gift giving: an interdisciplinary review - Adrian Sargeant, Lucy Woodliffe 11/2007

    Article Essential This is for the tutorial on Constructing a Literature Review, please make sure you read this article.

  2. Journal articles 3 items
    1. Celebrity endorsements: Exploring the processes for finding the right celebrity to endorse a brand - Schimmelpfennig, Christian

      Article  A digital link of this journal article has been requested (4th Oct 16)

    2. Which sport sponsorships most impact sponsor CSR image? - Carolin Plewa ; François Anthony Carrillat ; Marc Mazodier ; Pascale G. Quester

      Article